Bad Bunny
Branding & Design (2018 - ∞)
Our relationship began with a collaboration between our beloved character, Ugly Primo and Bad Bunny.
Upon finding Ugly Primo’s first Bad Bunny creation, the Puerto Rican singer reached out to collaborate on the first set of tour merchandise, featuring an original bunny with pinky fingers, which became instantly recognizable throughout the course of the La Nueva Religion Tour (2018) and beyond.
Animation
Branding & Identity
Merch
YHLQMDLG SKULL
Collaborations
Through our ongoing creative partnership, Need Pastel has now designed most of Bad Bunny’s key art, tour posters, merchandise and content.
Our work for Bad Bunny is globally known and recognized. We’ve been able to uniquely reflect Benito’s unique personal style, music, and fashion throughout all of our works while embracing his style evolution in all elements of his design.
La Nueva Religion Tour: Merchandise
X100 Pre: Tour Merchandise
YHLQMDLG: Album Branding, Tour & Album Merchandise
Último Tour del Mundo: Tour Poster & Merchandise
Bad Bunny Un Verano Sin Ti: Album Cover & Tour Poster
