Puma

Latinos come from different countries, regions, cultures and are diverse in every sense of the word. Food is just one important element that illustrates the history and diversity of our communities and one meal in particular has transcended boundaries and become a household staple: Tacos.

PUMA approached us with the goal to create buzz around their upcoming Taco Tuesday collection while also engaging with the Latino audience. If we really wanted to reach the audience, we needed to go above and beyond on something that would really get Latinos talking about Taco Tuesday.